After being established in 1912 as a tobacco trading company, C. J. Patel and company was further expanded as Ceejay Group and started the manufacturing and marketing of beedis in 1919.

Since then the company has been consistently producing a variety of beedis, catering to the local taste of the consumers scattered all across India.

After the initial plan of trading in tobacco, the manufacturing and marketing of beedis was started in Gondia, Maharashtra in 1919. With an increasing consumer base, the company has created a large variety of beedis that have been tweaked and perfected to suit the taste of the locals.

The company currently has a solid consumer base spread across different states of India.

Over the century, the company has also played a vital role in providing employment to people coming from different socio-economic backgrounds, hence, serving towards the advancement of the country.